Analytics Powered by Human Behavior
App Science® stands alone by taking a mobile-first approach to advanced cross-platform analytics with our Proprietary 55MM People-Based Household Graph – to provide brands and platforms audience measurement solutions that empower confidence for advertising transactions and outcomes.
The Power Of Mobile
Your mobile device is always with you, and it can tell a lot about who you are and your behaviors, all authenticated by that mobile device. That’s why our Household Graph, powered by human behavior signals from mobile and validated with CTV households, will always capture the ever-evolving comprehensive consumer landscape, to give you more accurate and richer insights into audiences.
Insights
Measure and validate the full and real impact of audiences reached across households, platforms and devices.
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Attribution
Verify the impact of media campaigns against KPIs and prove the effectiveness of strategies on ROI.
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Political + Advocacy
Identify and target precise voter segments with our verified planning tool and media activation platform.
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Audience Intelligence
App Science® IQ
